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Tuesday, May 3, 2011

Save the Shoepers

Its taken me a while to write this post. It is a bit sensitive yet scary in nature, in that, it makes every blogger wary of predators out there just waiting to pounce and piggyback ride on the hardwork of others.
It is about the situation that the shoepers, that is,shoeperwoman, shoeperman and shoeperdogwolf are going through at the moment. There is a woman out there (Laura Blake) has copied the name shoeperwoman for her own blog and website on which she sells shoes. Seeing as the original shoeperwoman blogs about shoes, and Laura Blake sells shoes, there would be considerable confusion, something that Laura doesn't seem to mind. Who can blame her? Shoeperwoman and the shoperteam have spent the better part of 2 years growing and perfecting their blog and brand and have built a large community arround it, which Laura will benefit from just by copying the name (which she admitted to knowing, existed, prior to her deciding to use it anyway!).
Support shoeperwoman and the shopers by blogging, facebooking, twittering and just basically making enough noise to ensure that they win the right to the trademark of their name.
Good luck Shoeperwoman

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